Do I Really Need a Website If I Have a Facebook Business Page?
- Michelle
- Feb 12
- 2 min read
If you already have a Facebook page for your business, you might wonder if a website is really necessary.
It’s a fair question.
But when someone is intentionally looking to hire a local service, most people don’t start on Facebook.
They start on Google.
How Customers Actually Find Local Businesses
According to BrightLocal’s Local Consumer Review Survey, over 80% of consumers use Google to find local businesses before making a decision.
When people search online, they’re typically looking for:
A professional website
Clear service information
Google reviews
Contact details
Signs that the business is legitimate
Facebook may support your presence.
But Google is often where trust begins.
And when someone lands on your website, how it looks matters.
If you're wondering what makes a website look professional, I break that down here:
Not Everyone Is on Facebook
It’s also important to remember that not everyone uses Facebook anymore.
Some people rarely log in.
Some have left the platform entirely.
Others simply prefer searching Google when they need a service.
If your only online presence is Facebook, you may be invisible to part of your potential customer base.
A website ensures that anyone searching for your services can find you, whether they use social media or not.
Search Intent Is Different From Scrolling
There’s a big difference between scrolling and searching.
People scroll Facebook casually.
People search Google intentionally.
When someone types “tree removal near me” or “web designer in Nova Scotia,” they are actively looking to hire someone.
That’s high-intent traffic.
And in that moment, they want:
Professional presentation
Clear services
Strong reviews
Easy-to-find contact information
If you’d like to see how design can completely shift first impressions, I recently shared a real before-and-after example here: 👉 Why Your Website Matters More Than You Think
First Impressions Build Trust
Research from Stanford shows that 75% of users judge a company’s credibility based on website design.
Even if someone hears about you through word of mouth or social media, they often look you up before reaching out.
If they find:
A professional website
Clear services
Updated information
Testimonials or reviews
They feel more confident contacting you.
If they find only a Facebook page, or limited information, it can quietly lower trust.
Fair or not, presentation influences perception.
Facebook and a Website Work Best Together
This isn’t about choosing one over the other.
Facebook builds visibility and connection.
A professional website builds credibility and trust.
Together, they create a stronger online presence and make it easier for customers to choose you.
Is It Time to Add a Website?
If you’ve been relying on Facebook alone, it may be worth asking:
What do potential customers see when they search for your business?
A simple, professional website doesn’t need to be complicated. It just needs to clearly reflect the quality of your work.
If you’re curious what that could look like for your business, I’m always happy to chat. I love helping small businesses shine online.
